The composition is built around depth and hierarchy. The oversized /07 sits behind the chair to make the product feel more spatial and tangible, while its thin weight keeps it from competing with the main title. SKÅRN takes the opposite approach, using a much heavier weight to clearly establish the primary heading. Overlapping colour blocks and imagery structure the page and give the upper image more emphasis, while the vertical navigation becomes a graphic element in its own right along the left edge.