Style Guide
Visual Direction
The layout started with the arrangement of several image and content blocks. Showing the chair from different angles makes its form, materials and details easier to understand, while the green palette comes directly from the product and connects the whole page. The text stays compact so the images remain the main focus without losing the information needed to explain the product.
Typography
Helvetica Neue
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890&#$€%@!?*
Color
#18150F
#79756C
#8F7F3D
#C3BA95
#D9D4C9
Grid
Columns
6
Gutter
20 px
Margin
40 px










